Start an Email List, Even If It’s Tiny

For many nonprofit leaders, email marketing feels like something to focus on “later,” once the organization is larger, more established, or has more content to share. But the truth is this: your email list is one of the most valuable communication tools you can build — and it matters long before your audience grows.

Social media is powerful, but it comes with limitations. Algorithms change, reach fluctuates, and even your most loyal supporters may never see your updates.

Email is different. It’s direct, personal, and consistent. When someone joins your email list, they’re giving you permission to speak to them regularly — without competing for their attention against every other post in their feed. 

Even a small list can make an outsized impact. Ten people who open every email, attend events, donate, or share your mission with someone else are more valuable than a thousand passive followers scrolling by. A tiny list is not a barrier — it’s a beginning. And every large organization started with a handful of addresses. 

If you're ready to build or strengthen your list, here are a few simple steps: 

1. Add a clear email sign-up form 

Place it on your website, your Linktree, and in your social media bios. Make it easy to find. 

2. Share what people can expect 

Will you send updates? Stories? Event news? Resource guides? Setting expectations increases trust and sign-ups. 

3. Offer a reason to join 

This doesn’t have to be a downloadable resource. Even a simple message like “Stay connected to our mission” or “Get updates that support families in your community” can encourage action. 

4. Email consistently — even when the list is small 

Your audience grows in those early emails. Establishing a rhythm helps supporters know they can rely on you. 

Your email list is more than a collection of contacts — it’s a community you’re building over time. Every name represents someone who cares about your mission and wants to stay connected to the work you do. 

If you begin now, even with just a few subscribers, you’re setting your organization up for stronger communication, deeper engagement, and more meaningful support in the months ahead.