The Rise of Mobile Donations:

In today’s fast-paced digital world, people expect convenience—especially when it comes to donating. Mobile donations are on the rise, with more people than ever using their smartphones to give. Studies show that over 50% of nonprofit website traffic comes from mobile devices, making it essential for nonprofits to optimize for mobile giving. If your donation process isn’t mobile-friendly, you could be missing out on a significant amount of support.

Why Mobile Optimization Matters

• More People Are Donating on Mobile
  Donors are using their phones to give quickly and easily. If your website or donation page isn’t optimized, potential supporters may abandon the process before completing their gift.
• A Seamless Experience Boosts Donations
  A complicated, slow, or confusing mobile experience can frustrate users. A smooth, hassle-free donation process leads to higher conversion rates and more completed donations.
• Mobile Giving Encourages Spontaneous Donations
  People are more likely to give in the moment if they can do so easily from their phone. Whether they see a social media post, an email, or attend an event, having a mobile-friendly donation option increases the chances of immediate support.

How to Optimize for Mobile Donations

• Use a Mobile-Responsive Donation Page
  Ensure your website and donation form adjust to different screen sizes, making it easy to navigate on any device.
• Offer Multiple Payment Options
  Provide options like Apple Pay, Google Pay, Venmo, and PayPal alongside traditional credit card payments. The easier it is to give, the more likely people will complete their donation.
• Simplify the Donation Process
  Keep the form short and easy to complete. Ask for only essential information and avoid unnecessary fields that might slow donors down.
• Leverage Text-to-Give Campaigns
  Text-to-give allows donors to give by simply sending a text message. This is a quick and effective way to drive mobile donations, especially during live events.
• Make It Easy to Find
  Add donation buttons to your website homepage, social media bios, and emails so supporters don’t have to search for how to give. Additionally, using the Kannect app makes your donation links and pages even more accessible on mobile devices. With Kannect, supporters can quickly find your nonprofit, donate with ease, and stay connected—all from their smartphones. If your nonprofit isn’t on Kannect yet, now is a great time to explore how it can streamline your mobile giving efforts!
• Set Up an Amazon Wish List for Supplies
  If your nonprofit is in need of specific supplies, an Amazon Wish List is an easy and mobile-friendly way for supporters to contribute. Simply create a list of needed items, share the link on social media, emails, and your website, and donors can purchase items directly from their phones to be shipped to your organization.

Mobile donations aren’t just a trend—they’re the future of fundraising. By optimizing your nonprofit’s donation process for mobile users, you can increase donor engagement, make giving more accessible, and ultimately raise more funds for your mission.

Is your nonprofit’s donation page mobile-friendly? Take a moment to test it out on your phone. If it’s not easy to use, it may be time for an upgrade!