Updating Your Nonprofit's Logo

Rebranding is an exciting opportunity for a nonprofit to refresh its identity, strengthen its mission, and enhance recognition. One of the most visible elements of a rebrand is a new logo, which serves as a symbol of your organization’s growth and evolution. However, updating a logo isn’t just about unveiling a fresh design—it’s about ensuring consistency across all platforms to maintain brand recognition and trust. 

At Missing Pieces Support Group, we recently introduced a new logo as part of our rebranding efforts. Our new design features four hearts, with one heart in a different color and a missing piece—symbolizing that 1 in 4 women experience miscarriage. This visual representation reflects our mission to support those who have suffered loss, while also raising awareness about the reality of pregnancy loss. 

While launching our new look, we quickly realized just how many places our logo appears—social media, emails, flyers, our website, and even partner organizations’ materials. Keeping branding consistent is key to maintaining credibility and helping our audience recognize us wherever they see our name. 

Key Steps to a Successful Logo Update



1. Announce the Change – Whether it’s through an email campaign, social media posts, or a press release, let your audience know about your new logo and why you made the change. At Missing Pieces, we introduced our new logo through our email campaigns and social media to keep our supporters informed. 

2. Update Digital Platforms – Your website, social media profiles, email signatures, and marketing materials should all reflect your new branding. Check your nonprofit’s profile pictures, headers, and anywhere else your logo appears. 

3. Revise Printed Materials – If you use brochures, business cards, event flyers, or merchandise, update these items before printing new materials. Don’t forget your outreach or sponsorship documents! 

4. Notify Partners and Affiliates – If your nonprofit works with sponsors, donors, or collaborative organizations, make sure they have your updated logo for their materials and website. This ensures consistency wherever your brand appears. 

5. Celebrate the Change – A logo update is a milestone! Engage your audience by sharing behind-the-scenes stories, explaining the design inspiration, or even creating a giveaway to celebrate the new look.